Building the public face of Thesys
The challenge was always twofold: establish generative UI as a category, then make it clear what it means for users and what Thesys offers to help them build with it.
Making thesys.dev
The current website brings Thesys's products into one clear system. It had to explain OpenUI Cloud, Agent Builder and a new way of building AI interfaces without making the category feel harder than the products themselves.
- Monthly visitors
- 19,227
- Signup conversion
- 14.42%
- Demo requests
- 306
The websites that came before
Before the current site, each version captured a different moment in how we understood the product. These fragments show the shifts in positioning, visual language and the story we chose to lead with.
